Absolute EDDM
An integrated Every Door Direct Mail (EDDM) platform that combines mailing route selection and print production within a single system. Unlike traditional workflows where EDDM tools and printing services operate separately, Absolute EDDM unifies campaign targeting, order configuration, and print preparation into one streamlined experience for end customers.
Project Overview
Understanding the Project
The Goal
Build a unified EDDM solution that allows customers to select mailing routes, configure print specifications, and prepare compliant USPS documentation within a single platform, eliminating the need for disconnected third-party tools.
The Challenge
Designing a system capable of accurately handling USPS EDDM requirements while dynamically generating all required data formats and documentation. The platform needed to automate route selection logic, pricing calculations, and compliance file generation, reducing manual preparation and minimizing the risk of submission errors.
My Role
Lead Full-Stack Developer responsible for system architecture, USPS compliance logic implementation, route selection integration, pricing engine development, and automated documentation generation.
Role
Full-Stack Developer
Timeline
2018
Platform
Web
Team
Cross-functional (Design + Dev)
Screenshots
Visual Showcase
Landing page introducing the Absolute EDDM platform.
Interactive map tool to select USPS routes and preview audience details and costs.
What I Built
- Customer-facing EDDM ordering workflow: route selection, product configuration, artwork upload, and checkout.
- Interactive mapping experience to browse and select USPS routes with detailed route statistics.
- Pricing logic combining print options and EDDM postage costs for accurate campaign totals.
- Checkout and payment flow integrated with CardPointe for secure transaction processing.
- Admin dashboard to manage customers, orders, pricing rules, and operational settings.
- AWS-based hosting and deployment setup for reliability and scalability.
Tech Stack
Frontend
Backend
Database
Cloud & Infrastructure
Integrations
Architecture Design Decisions
These decisions were intentional to ensure the site feels professional, calm, and easy to navigate:
- A guided, step-based customer flow to reduce friction for non-technical users purchasing mail campaigns
- Map-first interaction model to make route selection intuitive and visual
- Centralized pricing rules and admin-controlled configuration to support frequent business changes
- Payment processing abstracted into a dedicated integration layer to keep checkout logic maintainable
Results & Learnings
The platform simplified campaign creation by combining mailing route selection and print ordering into a unified workflow. All required USPS data formats and documentation are automatically generated by the system, significantly reducing manual preparation time, minimizing compliance errors, and accelerating campaign turnaround.