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Diego SalazarFull-Stack Architect
2014Digital Media PlatformCompleted

Insitu – El Diario de Yucatan

A digital editions platform developed for El Diario de Yucatan, enabling users to browse and access online newspaper publications and supplements through a structured, section-based interface.

HTMLCSSJavaScriptBootstrapDigital MediaClient ProjectjQueryPHPMySQL

Project Overview

Understanding the Project

The Goal

Develop the frontend structure and visual implementation of the Insitu platform to showcase digital editions of the newspaper, allowing users to navigate publications, sections, and supplements in an organized and accessible format.

The Challenge

Creating a visually structured landing experience capable of presenting multiple digital editions and content categories while maintaining performance and responsive behavior. The platform required a clean layout to handle image-heavy previews of newspaper covers and supplements.

My Role

I worked as a web developer focused on frontend implementation, layout structure, styling, and integration with backend systems.

Role

Frontend / Web Developer

Timeline

2014

Platform

Web

Team

Cross-functional (Design + Dev)

Screenshots

Visual Showcase

Digital editions landing page with publication previews

Digital editions landing page with publication previews

What I Built

  • Implemented the frontend layout and styling using HTML, CSS, and Bootstrap.
  • Developed interactive components using JavaScript and jQuery.
  • Integrated dynamic content provided by backend services.
  • Structured the landing page to display digital editions and supplements.
  • Optimized layout for responsiveness across desktop and tablet devices.

Tech Stack

Frontend

HTMLCSSJavaScriptjQueryBootstrap

Backend

PHP

Database

MySQL

Architecture Design Decisions

These decisions were intentional to ensure the site feels professional, calm, and easy to navigate:

  • Landing structure focused on digital edition previews
  • Section-based navigation for publications and supplements
  • Image-heavy layout optimized for performance
  • Responsive implementation using Bootstrap
  • Clear separation between branding elements and content grid

Results & Learnings

The project delivered a structured digital platform that extended the newspaper’s reach into online editions. It provided users with intuitive navigation across publications and reinforced the media group’s digital presence.

Insitu – El Diario de Yucatan | Diego Salazar